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From Idle to Ideal: Can Aawas Yojana Be India’s First PropTech Unicorn?

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From Idle to Ideal: Can Aawas Yojana Be India’s First PropTech Unicorn?

From Idle to Ideal: Can Aawas Yojana Be India’s First PropTech Unicorn?

Aawas Yojana is pitching itself as India’s first housing-tech unicorn by 2026. Its formula: a ₹49 slot model that gamifies access to homes, combined with interest-free EMI options that rival fintech ease-of-use.

The firm is targeting 50 million users in its first year and 1 billion by 2028. “If Zerodha democratised equities, we are democratising homes,” said Raj Chaudhary, Director – Global Expansion. Analysts say if adopted by states, the platform could become a new-age NSE for real estate.

About Aawas Yojana
Aawas Yojana, developed by TechYard Labs and WT IT Solutions Pvt. Ltd., is India’s pioneering PropTech–FinTech platform aimed at unlocking idle housing inventory and making homeownership transparent, affordable, and accessible. The platform features a slot-based booking system (starting at just ₹49) combined with 0% EMI financing, all secured via escrow.

Join the Revolution :www.aawasyojana.com/downloads

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