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InMobi is a global mobile advertising platform that provides a one-stop solution for advertisers and publishers.
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Vizury
Description
Marketing automation platform
Headquarters
Bengaluru, India
Summary
Vizury offers personalized marketing solutions to help brands engage with their customers effectively.
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SilverPush
Description
Cross-device marketing platform
Headquarters
Gurugram, India
Summary
SilverPush specializes in cross-device marketing solutions to improve ad targeting and user engagement.
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Amagi
Description
Cloud-based broadcast technology
Headquarters
Bengaluru, India
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Amagi provides cloud-based solutions for TV and OTT ad delivery, enabling targeted advertising at scale.
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Freespace
Description
Data-driven advertising platform
Headquarters
Mumbai, India
Summary
Freespace leverages data analytics to optimize ad campaigns and deliver targeted advertising solutions.
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AdPushup
Description
Ad revenue optimization platform
Headquarters
Noida, India
Summary
AdPushup helps publishers increase their ad revenue through automated A/B testing and optimization tools.
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Name
Sokrati
Description
Performance marketing agency
Headquarters
Pune, India
Summary
Sokrati is a performance marketing agency that specializes in data-driven digital advertising strategies.
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iServe
Description
Digital marketing platform
Headquarters
Hyderabad, India
Summary
iServe offers digital marketing solutions focusing on lead generation and customer acquisition.
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AdOnMo
Description
On-vehicle advertising platform
Headquarters
Mumbai, India
Summary
AdOnMo provides innovative on-vehicle advertising solutions to reach target audiences on the move.
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Name
Vserv
Description
Mobile advertising network
Headquarters
Mumbai, India
Summary
Vserv offers mobile advertising solutions that help brands reach and engage users on their smartphones.
some frequently asked questions (FAQs) about the top AdTech (Advertising Technology) startups in India:
What is AdTech?
AdTech, or Advertising Technology, refers to the use of technology to streamline and optimize the process of buying, selling, and displaying advertisements online.
Why are AdTech startups gaining prominence in India?
AdTech startups are gaining prominence in India due to the rapid growth of digital advertising, increasing internet penetration, rise of e-commerce platforms, and demand for targeted and personalized advertising solutions.
Which areas of advertising do AdTech startups in India focus on?
AdTech startups in India focus on various areas including programmatic advertising, digital ad platforms, ad exchanges, ad networks, data management platforms (DMP), ad analytics, native advertising, and mobile advertising.
What are some challenges faced by AdTech startups in India?
Challenges include navigating data privacy regulations, ad fraud detection and prevention, ensuring ad viewability and transparency, competition from global ad giants, integrating with diverse advertising channels, and measuring ad campaign effectiveness accurately.
Last Updated on: Saturday, June 15, 2024 12:20 pm by Digital Herald Team | Published by: Digital Herald Team on Saturday, June 15, 2024 12:20 pm | News Categories:Startup
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